Organische Reichweite LinkedIn | Sichtbarkeit

Your key to success on LinkedIn™: with "The Social Leadership Quadrant™"

Do you want to know how you can utilize the incredible potential of LinkedIn™?

I will accompany you on your way from CEO to Social CEO – The Social Leadership Quadrant™ makes it possible.

Further explanations of the individual services in the overview can be found under the price tables.

€ 2.500* (Yearly Amount) <br Preise zzgl. MwSt. (wo erhoben)

Quarterly Groupmeetings
Tech Chat
LinkedIn™ Coaching (Visibility & Reach through Thought Leadership)
Interview on your site after the coaching or optionally on your exhibition booth
Executive CEO and Corporate Influencer pictures for LinkedIn™ (Shoot on your site or event / expo)
One organic LinkedIn™ Campaign (inter/-national exhibition, innovative produkt development, special product solution… Languages German / English)
Media Training
Member of "DER Social CEO VIP Circle"
Paid LinkedIn™ campaign (Set-up & Tracking)
State-of-the-Art Corporate (SME/SMB) presence on LinkedIn™
Positioning with one strategic and authentic corporate presence
Framework and knowledgetransfer as sparring partner
Corporate Influencer und Thought Leadership program
LinkedIn™ Content Marketing Strategy and Plan
Monthly LinkedIn™ Live Interview
Parallel stream on Youtube™
Podcast Episode
LinkedIn™ Newsletter Episode
PREMIUM shortform VideoCoaching Shoot (45') and Edit (45') with the smartphone
LinkedIn™ Community Top Voice
Quarterly LinkedIn™ Reporting with Analytics

*(plus VAT where collected)

valid for corporates

up to max. +/- 6 persons

pro Team

€ 5.000* Onetime Amount, payable in 2 instalments

Quarterly Groupmeetings
Tech Chat
LinkedIn™ Coaching (Visibility & Reach through Thought Leadership)
Interview on your site after the coaching or optionally on your exhibition booth
Executive CEO and Corporate Influencer pictures for LinkedIn™ (Shoot on your site or event / expo)
One organic LinkedIn™ Campaign (inter/-national exhibition, innovative produkt development, special product solution… Languages German / English)
Media Training
Member of "DER Social CEO VIP Circle"
Paid LinkedIn™ campaign (Set-up & Tracking)
State-of-the-Art Corporate (SME/SMB) presence on LinkedIn™
Positioning with one strategic and authentic corporate presence
Framework and knowledgetransfer as sparring partner
Corporate Influencer und Thought Leadership program
LinkedIn™ Content Marketing Strategy and Plan
Monthly LinkedIn™ Live Interview
Parallel stream on Youtube™
Podcast Episode
LinkedIn™ Newsletter Episode
PREMIUM shortform VideoCoaching Shoot (45') and Edit (45') with the smartphone
LinkedIn™ Community Top Voice
Quarterly LinkedIn™ Reporting with Analytics

*(plus VAT where collected)

valid for corporates

up to max. +/- 6 persons

pro Team

€ 15.000* (Onetime Amount)
payable in 2 instalments

Quarterly Groupmeetings
Tech Chat
LinkedIn™ Coaching (Visibility & Reach through Thought Leadership)
Interview on your site after the coaching or optionally on your exhibition booth
Executive CEO and Corporate Influencer pictures for LinkedIn™ (Shoot on your site or event / expo)
One organic LinkedIn™ Campaign (inter/-national exhibition, innovative produkt development, special product solution… Languages German / English)
Media Training
Member of "DER Social CEO VIP Circle"
Paid LinkedIn™ campaign (Set-up & Tracking)
State-of-the-Art Corporate (SME/SMB) presence on LinkedIn™
Positioning with one strategic and authentic corporate presence
Framework and knowledgetransfer as sparring partner
Corporate Influencer und Thought Leadership program
LinkedIn™ Content Marketing Strategy and Plan
Monthly LinkedIn™ Live Interview
Parallel stream on Youtube™
Podcast Episode
LinkedIn™ Newsletter Episode
PREMIUM shortform VideoCoaching Shoot (45') and Edit (45') with the smartphone
LinkedIn™ Community Top Voice
Quarterly LinkedIn™ Reporting with Analytics

*(plus VAT where collected)

valid for corporates

up to max. +/- 6 persons

pro Team

€ 2.900* (Monthly fee, min. 12 months)

Quarterly Groupmeetings
Tech Chat
LinkedIn™ Coaching (Visibility & Reach through Thought Leadership)
Interview on your site after the coaching or optionally on your exhibition booth
Executive CEO and Corporate Influencer pictures for LinkedIn™ (Shoot on your site or event / expo)
One organic LinkedIn™ Campaign (inter/-national exhibition, innovative produkt development, special product solution… Languages German / English)
Media Training
Member of "DER Social CEO VIP Circle"
Paid LinkedIn™ campaign (Set-up & Tracking)
State-of-the-Art Corporate (SME/SMB) presence on LinkedIn™
Positioning with one strategic and authentic corporate presence
Framework and knowledgetransfer as sparring partner
Corporate Influencer und Thought Leadership program
LinkedIn™ Content Marketing Strategy and Plan
Monthly LinkedIn™ Live Interview
Parallel stream on Youtube™
Podcast Episode
LinkedIn™ Newsletter Episode
PREMIUM shortform VideoCoaching Shoot (45') and Edit (45') with the smartphone
LinkedIn™ Community Top Voice
Quarterly LinkedIn™ Reporting with Analytics

*(plus VAT where collected)

valid for corporates

up to max. +/- 6 persons

pro Team

Our Flagship:

€ 9.700* (Monthly fee, min. 12 months)

Quarterly Groupmeetings
Tech Chat
LinkedIn® Coaching (Visibility & Reach through Thought Leadership)
Interview on your site after the coaching or optionally on your exhibition booth
Executive CEO and Corporate Influencer photographs for LinkedIn® (Shoot on your site or event / expo)
One organic LinkedIn™ Campaign (inter/-national exhibition, innovative produkt development, special product solution… Languages German / English)
Media Training
Member of "DER Social CEO VIP Circle"
Paid LinkedIn™ campaign (Set-up & Tracking)
State-of-the-Art Corporate (SME/SMB) presence on LinkedIn™
Positioning with one strategic and authentic corporate presence
Framework and knowledgetransfer as sparring partner
Corporate Influencer und Thought Leadership programme
LinkedIn™ Content Marketing Strategy and Plan
Monthly LinkedIn™ Live Interview
Parallelstream on Youtube™
Podcast episode on Spotify™ , Deezer™ , iTunes™ & Co.
LinkedIn™ Newsletter episode
PREMIUM shortform VideoCoaching Shoot (45') and Edit (45') with the smartphone
LinkedIn™ Community Top Voice
Quarterly LinkedIn™ Reporting with Analytics
exclusive VIP-services, only with SUPERNOVA:
Digital Business Development Strategy and Sales Talk Script and Training (aka Social Selling)
Guide to Competent InMail™ Acquisition
Innovation Management, Technology Management & Sustainability Management Consulting
Weekly call with sales/marketing management on social media community & lead management and content creation coordination
Further executive presence photo shoot of the corporate influencer or social team
Employer Branding with the Human Resources/HR Department
Organic Marketing Funnel System d/e with Lead Magnet consisting of landing page d/e and setting up a campaign in Klicktipp™
Lead Magnet System consisting of
a) Series of 4 web events d/e with complete instruction in Streamyard™ & LinkedIn™ Live (develop routine for creation, invitation, address maintenance, follow-up)
b) eBook d/e (text written by a technical writer, implemented by a graphic designer)
c) Animation in portrait and landscape, German and English
Team event as a special experience (e.g. meeting in a relaxing place outside the company)
Individualized Employee Advocacy SAAS platform for corporate influencers to simplify the creation of own or ready-made content

Would you like to find out more or do you have any questions?
Book an appointment with me

Explanations:

Quarterly Groupmeetings

Benefit: The heterogeneously composed social team can stay up to date and easily receive competent answers to questions about the use of LinkedIn™
For this purpose, a meeting in the form of a town hall with Q+A is called once a quarter. Those working on communication in LinkedIn™ submit their questions in advance.

TechChat

Benefit: In an informal chat group (e.g. Signal™ or WhatsApp™, technical questions about LinkedIn™ can be discussed quickly and easily
For this purpose, a chat channel is set up and once a day the moderator answers the open questions within 24 hours (working day).

LinkedIn™ Coaching (Visibility & Reach through Thought Leadership

Benefit: At the end of the session, your team will be able to confidently use LinkedIn™’s content creation tools
Content creation in LinkedIn™ is a sensational opportunity to gain visibility, build a personal brand and a thought leadership position, network with content, establish relationships and actively sell services, products or processes. In a 2-hour Zoomsession, the team learns how to create content that makes the team members and the company visible. You will also learn more about the algorithm and how to tell stories correctly that will get your followers enthusiastically engaged.

Interview on your site after the coaching or optionally on your exhibition booth

Benefit: With a video interview, we actively support you in creating content. You are not alone, which means that we accompany you and your team out of their comfort zone.
As an ADVANCED customer, you have the opportunity to present your products/services to the community in person at your company or at an upcoming trade fair.

Executive CEO and Corporate Influencer photographs for LinkedIn™ (Shoot on your site or event / expo)

Benefit: One less thing to worry about, namely finally enough photo material for your appearance on LinkedIn™
If you choose the ADVANCED version with a personal meeting, you will not only receive a video, but also a series of photos from this session, which you are welcome to use in LinkedIn™.

One organic LinkedIn™ Campaign (inter/-national exhibition, innovative product development, special product solution… Languages German / English)

Benefit: Visibility for your products, services or projects is ensured through rigid campaign management
In the ADVANCED package, we will make your solutions visible within three months with various video interviews, VLOGs, live streams and social posts. This increased visibility allows you to achieve relevant reach in your target groups, which we define in detail in advance. The goal is for this content to convert, i.e. to bring you inquiries for your projects, products and services.

Media Training

Benefit: Present effectively in front of the camera

During the media training, you will learn how the camera works in principle. In addition to the image, good sound is crucial and you will learn about the different microphones. With a few frameworks, such as „PREP“, you will certainly be able to answer the questions in the interview better. We practice flirting with the lens, gestures, facial expressions and the correct use of pauses for editing and effect. With a few exercises, you will be ready for the camera to present your company in style.

Member of „DER Social CEO VIP Circle“

Benefit: You are an entrepreneur or Managing Director with a pronounced entrepreneurial spirit. You think more in terms of opportunities than risks and leverage professional social media, especially LinkedIn™

1. strategically

2. organically

3. with the goal of market leadership in your industry

in your business model(s) to implement LinkedIn™ innovatively, then you will implement this quickly and easily in this elite circle with our management and social leadership frameworks. At its core, it is The Social Leadership Quadrant™. The strategic approach in the areas of

Social CEO & Corporate Communications
Employee Advocacy (for corporate influencing)
B2Business Development
Brand messages (for community management)

is defined in four quadrants. You will understand this framework in all its details as a leader. Together we discuss measures and exchange our experiences with marketing, sales and engineering teams. The measures can be found in the Corporate Social Performance Programme (CSPP) and have already proven themselves countless times. As the leader of the organisation, you will motivate your team, „engage“ them and achieve dream results by applying the CSPP. The VIP circle is limited to the highest position in the company. The company’s turnover should currently be in the high 7 or better 8-digit range and aim to exceed the 100 million euro mark in the next 5 to 8 years. The prerequisite is also that your company is based on

✓ Innovation in the product

✓ Technology in the processes

✓ Sustainable business

Paid LinkedIn™ campaign (Set-up & Tracking):

Benefit: With performance marketing, we use LinkedIn™ sponsored content to ensure that your content is displayed even more specifically and broadly in various target groups
Sponsored content in LinkedIn™ is paid advertising. You can choose between pure awareness, engagement or conversion campaigns. Which of the campaign goals comes into consideration depends on your target group, your content and your budget. From experience, sponsorship can make sense not only for company posts, but also for posts from your own corporate influencers using LinkedIn™ thought leader ads.

State-of-the-Art Corporate (SME/SMB) presence on LinkedIn™

Benefit: You will get a lot of views on your LinkedIn™ page and the visitor will get a good impression
To do this, we not only go through your LinkedIn™ company page profile in detail, but also the profiles of your team to ensure a consistent image to the outside world. Even if the personal profile was created privately by the team member, the employees who contribute to the LinkedIn™ presence (so-called corporate influencers) are, from experience, happy to go along with these optimizations.

Positioning with one strategic and authentic corporate presence

Benefit: With a clear positioning, or multiple positionings, you will be much easier to convince your followers and contacts to buy from you. You have created the conditions to grow personally and with your company and to be „first into the mind“ with your customers become.
With the positioning finder you will learn to work step by step on the correct communication of the positioning or positionings. To do this, we will go through the methodology in a ZoomCall session (2 hours) and determine the current status of your existing positioning. In the following ZoomCall session, your team worked out the positioning and we put the finishing touches together.

Framework and knowledgetransfer as sparring partner

Benefit: New questions arise every day during implementation. As a sparring partner, we have already successfully implemented various concepts. We share these with you without restrictions in the PREMIUM (Flagship) package
We use the numerous briefings for concept and knowledge transfer.

Corporate Influencer und Thought Leadership programme

Benefit: How often have you heard that your employees are your company’s greatest asset? This also applies to your LinkedIn™ presence. That’s why we will train your employees to become corporate influencers over the course of the 12-month collaboration in PREMIUM (Flagship). and enable thought leadership
In the second quadrant of THE SOCIAL LEADERSHIP QUADRANT™ we take up the topic of social guidelines. Within a formally defined framework, we motivate your “social team” to practice thought leadership in LinkedIn™. This will ensure even higher visibility for your company, because in principle personal profiles always have a higher reach. This can be extremely beneficial to the company’s purpose. Not every employee is willing, able or suitable for this. Therefore, we will speak openly together about who is allowed to represent the digital representation in LinkedIn™.

LinkedIn™ Content Marketing Strategy and Plan

Benefit: After various joint sessions, you and your team will be able to confidently plan and use the content creation tools from LinkedIn™
Content creation in LinkedIn™ is a sensational way to gain visibility. After the positioning has been defined and the social team has been put together, the strategy of the LinkedIn™ content is determined. A plan for the next 12 months is created in the PREMIUM (Flagship) plan, which makes it easier to take the team members along and actively involve them.

Monthly LinkedIn™ Live Interview

Benefit: A monthly live interview makes your company extremely visible. This visibility will result in you attracting 3,000 visitors or more to your LinkedIn™ page every week.
As a PREMIUM (Flagship) customer, you have the unique opportunity to present your performance to the community remotely or in person in a LinkedIn™ Live. Where you used to need a van for a live broadcast, today a laptop with an internet connection is basically enough. However, since we always have an impact, we will technically support images (better camera), sound (good microphone) and light (LED panels or softboxes) with practical tools. If you choose the personal version, you will not only receive a recording of the livestream, but also a fully licensed photo series from this live session, which you and your team can use in LinkedIn™.

Parallelstream on Youtube™

Benefit: In addition to your branding and visibility in LinkedIn™, you will also be more discoverable on other social media, especially the second largest search engine in the world, YouTube™.
As a PREMIUM (Flagship) customer, you have the opportunity to present your performance to the community remotely or in person in a LinkedIn™ Live in order to increase visibility and brand awareness in LinkedIn™. This live will then also be played out in parallel on YouTube™, Facebook™ and Twitch™ via Streamyard™, the streaming service (SaaS), so that you can also use it on those platforms or make it easier to be found with your expert knowledge in the second largest search engine of the world.

Podcast Episode

Benefit: With your live interviews, you are not only represented online, but also in the popular audio format, the podcast, and are more „audible“ there with the increasing podcast fan base.
Since podcasts are becoming increasingly popular, we will first create your own in-house podcast (including a professionally recorded intro/outro) and also a podcast episode of the same name from the audio track (mp3) of your monthly live interviews (mp4). The podcast has a website at the host Letscast.fm™ and is broadcast from there on Spotify™, Deezer™, iTunes™, Amazon™ and numerous other prominent podcast channels. Your expertise is not only visually represented on LinkedIn™, YouTube™ and Co., but also discoverable and audible in an audio format that is enjoying increasing popularity worldwide.

LinkedIn™ Newsletter Episode

Benefit: Without any additional effort on your part, we ensure that you remain in dialogue with the community
Since the LinkedIn™ newsletter is SEO relevant, we create an accompanying LinkedIn™ newsletter for each LinkedIn™ Live issue on your LinkedIn™ company page for our PREMIUM (Flagship) customers. This newsletter is intended as advertising for you. Your expertise will be secured forever and, in addition to LinkedIn™, it will also be more discoverable on other social media, especially the largest search engine in the world, Google™. The content appeals very much to readers and your expertise is sent directly to them via the subscriber function.

PREMIUM shortform Video Coaching Shoot (45′) und Edit (45′) with the smartphone

Benefit: After this session, you and your team will no longer be unfamiliar with video content creation and you will begin to convey good content safely using video
As a PREMIUM (Flagship) customer, you will receive instructions and practice in two Zoom sessions (45 minutes each) on how you and your team can create and edit good videos using your smartphone. Video is the queen of content creation and is therefore suitable for all PREMIUM (Flagship) customers.

LinkedIn™ Community Top Voice

Benefit: How about if you and your team members also received recognition for your expertise from LinkedIn™?
External validation of your expert knowledge has immense advantages. It is a visible trust booster not only in the community, but also in your target group. You can definitely enforce higher prices. And let’s be honest, who can’t use that in times of inflation?
Community Top Voices are notable contributors who demonstrate expertise in one or more skills that are determined by their contributions to shared articles,“ says LinkedIn™, awarding this seal to certain members. You can earn this LinkedIn™ badge by meeting requirements and going through a specific process for collaborative articles. I will support you and your employees in obtaining this seal if you choose the PREMIUM (Flagship) program.

Quarterly LinkedIn™ Reporting with Analytics

Benefit: You always keep track of the effectiveness of your measures on LinkedIn™

The analytics provided by LinkedIn™ have now been greatly expanded, both for organic posts and for sponsored content in the campaign manager. Nevertheless, they require correct interpretation. A quarterly report will therefore not only reflect the values, but also specify the recommendations for the following quarter.

only SUPERNOVA:

Digital Business Development Strategy and Sales Talk Script and Training (aka Social Selling)

Benefit: You and your team will become more confident in sales and will increase closing rates

The script and the corresponding sales training are designed for inquiries that come in particularly via LinkedIn™ or other professional social media. The psychological basis varies from inquiries that come in, for example, through cold calling, trade fairs, customer visits or in the field.

Guide to Competent InMail™ Acquisition

Benefit: Your InMail™ acquisition can also be a skillful craft and immediately arouse the curiosity of your prospects.

Who hasn’t seen these annoying acquisition messages in the InMails™ on LinkedIn™? Instead of coming across as annoying and amateurish, you and your team will be taught techniques that will open the doors to decision-makers instead of immediate impulsive resistance.

Innovation Management, Technology Management & Sustainability Management Consulting

Benefit: Learn from an official innovation coach of the European Commission why innovation, technology and sustainability in particular offer immense added value in your thought leadership.

In a session that focuses only on the three content pillars of innovation, technology and sustainability, you and your team will learn how your company can communicate in a modern way and immediately be recognized as an expert in your industry with your thought leadership voice.

Weekly call with sales/marketing management on social media community & lead management and content creation coordination

Benefit: The common thread has been defined and now it’s time to stick to it effectively and save time.

With the weekly calls, we work together to ensure that the team really makes progress. Community building and lead management are just as important as keeping an eye on the planned content and continually optimizing it. We bring the power of branded content to the table. Personal stories are the most emotionally resonant form of content. The power of branded content will benefit all of your company, product and personal brands the most in the long term.

Further executive presence photo shoot of the corporate influencer or social team

Benefit: Having good pictures of the team is an important ongoing task

This special photo shoot is not just about portraits, but about so-called activity photos. The scroll stopper in LinkedIn™ requires a pattern break. Pictures created with the corporate influencers work wonders.

Employer Branding with the Human Resources/HR Department

Benefit: Let us not only win customers, but also build an employer brand to attract specialists and managers to your company. The result: Talent is attracted and won and a talent pool is built up

Employer branding begins with an audit of the current situation, the definition of the target situation and, analogous to the business development strategy, we develop another one for the organic acquisition of talent. The findings can also be achieved in parallel with appropriate corporate influencers, who can also be junior employees such as apprentices or trainees.

Organic Marketing Funnel System d/e with Lead Magnet consisting of landing page d/e and setting up a campaign in Klicktipp™

Benefit: With an organic funnel system, you combine content and lead generation into a sales system

Funnel systems are known from sponsored content on LinkedIn™. However, these are very investment-heavy and hardly build a brand, trust or credibility. But with you and your team, we will prioritize exactly that. We will use the opportunities that arise from dialogues with the community. The central component of this system is the so-called lead magnet. This is embedded in a landing page and corresponding email campaign. This way, you receive leads naturally from your content.

Lead Magnet System consisting of

a) Series of 4 web events d/e with complete instruction in Streamyard™ & LinkedIn™ Live (develop routine for creation, invitation, address maintenance, follow-up)

Benefits: Web events are a great way to demonstrate your skills and solutions to participants directly.

However, there are a number of things that need to be taken into account when structuring the web event. While the idea is to generate leads, the focus is initially on conveying added value. Web events come in different forms. We have had the best experience with LinkedIn™ events. You will learn how to use them successfully to generate leads.

b) eBook d/e (text written by a technical writer, implemented by a graphic designer)

Benefit: The eBook contains all relevant sales information and, when packaged in added value, is preferred by the „reader“ learning type

A contractually secured copywriter and external graphic designer will assist you under our guidance and implement the eBook (freebie). The basis for the eBook can be, among other things, your ongoing content or the content of the web events.

c) Animation in portrait and landscape, German and English

Benefit: An animation conveys complex relationships quickly and easily.

Instead of investing large sums of money in a studio just for explanatory videos, animations that are created remotely by professionals and recorded by voice actors are a very suitable way to generate inquiries. We write the storyboard together and our external team does the rest.

Team event as a special experience (e.g. meeting in a relaxing place outside the company)

Benefit: On one day we will gather the team at an unusual location and hold a meeting on the topic of customer and employee acquisition using professional social media.

The conference is intended to promote cohesion and motivation. Open questions and many other helpful tips and tricks are conveyed in a fascinating atmosphere. This way you and the corporate influencers stay on the ball.

Individualized Employee Advocacy SAAS platform for corporate influencers to simplify the creation of own or ready-made content

Benefit: Motivate your team to actively create content on LinkedIn on a sustainable basis

Corporate influencers often lack the time, creativity and relevant content to post sustainably on LinkedIn or other professional social networks. With this newly developed and already 80-fold proven Employee Advocacy SAAS program, your specialist departments, marketing and corporate communications can provide texts and graphics safely and easily. The corporate influencer can quickly and easily create their own content and see the result in the preview or alternatively use ready-made posts, graphics and texts. This saves them time and keeps them motivated. With a score system, every corporate influencer can see how active they are in comparison to the other team members (keyword: gamification). The SAAS platform is customized with your corporate design. The rent and installation (set-up invest ca. 3,000 Euro) is not included in the monthly fee and can be continued standalone after this agreement expires (approx. 800 Euros/month for up to 20 corporate influencers). The platform accesses the LinkedIn API of the corporate influencer’s personal profile. This access is officially certified by LinkedIn.

8 gültig für Unternehmen bis max. +/- 6 Personen pro Team

Quartals-Gruppenmeeting
Tech Chat
LinkedIn® Coaching (Sichtbarkeit & Reichweite durch Thought Leadership)
Interview im Betrieb nach dem Coaching oder wahlweise auf einem Messestand
Executive CEO und Corporate Influencer Fotos für LinkedIn® (Shoot im Betrieb oder Messe)
organische LinkedIn® Kampagne
Paid LinkedIn® Kampagne (Set-up & Tracking)
State-of-the-Art Unternehmensweiter (KMU) Auftritt in LinkedIn®
Positionierung mit einem strategischen und authentischen Unternehmensauftritt
Konzept und Wissenstransfer als Sparring Partner
Corporate Influencer und Thought Leadership Programm
LinkedIn® Content Marketing Strategie und Plan
Monatliches LinkedIn® Live Interview
Parallelstream auf Youtube®
Podcast Episode
LinkedIn® Newsletter Episode
PREMIUM shortform VideoCoaching Shoot (45') und Edit (45') mit dem Smartphone
LinkedIn® Community Top Voice
Quartals LinkedIn® Reporting mit Analytics
*(zzgl. Mwst, wo erhoben) gültig für Unternehmen bis max. +/- 6 Personen pro Team